Submitted by: Lawrence J. Reaves
Did you know that there is an industry trade show association to give exhibitors a competitive edge in today s tough market? The Trade Show Exhibitors Association (TSEA) was founded in 1966 to provide a comprehensive array of resources and information to sales, marketing, and management professionals who use trade shows and events to promote their products and services. According to their mission statement: Our mission is to enhance the expertise of professionals in exhibit and event marketing; to be the leader in providing education, information, advocacy, and professional advancement to exhibitors and event planners across all industry sectors; enhance their sense of community; and to educate them so they can develop into more effective and successful users of event marketing. The TSEA has been forming the largest network of exhibit and event professionals on the planet.
The goals of the TSEA include:
To develop and deliver the programs and products that will provide high-quality, competency-based education to members of the legal management team.
To improve and strengthen the flow of information to and from members.
To increase the visibility and credibility of the face to face marketing professionals and its members in the exhibition community through effective marketing and communications, and through partnering efforts with other associations.
To retain and recruit members from any exhibiting companies in the world.
To increase exhibitor rights while exhibiting at trade shows.
To provide education to increase companies return on investing at trade shows.
To supply a place where exhibit and event specialists can network with other individuals in the field.
The TSEA provides members with such practical benefits as educational seminars, AboutFace Newsletter, Online Buyers Guide, industry research, advocacy for exhibitor rights, networking, resources and industry information, leadership development, personal and professional growth, and ideas that can reduce the bottom line and increase returns on event participation. They also provide promotion, communication, service and member only discounts on a variety of products and services as well as success tips, promotional ideas, decision tools, and other services designed to help exhibitors succeed.
The TSEA seeks to give exhibitors the tools and information they need to be more successful. They have a web site packed with valuable information to help its members including the tools and resources to increase the conversion of leads to sales, justify your trade show program, communicate your message effectively, and position your exhibits for top return on investment. It includes news, upcoming events, and informative articles. Right now they are offering a free sourcing event for face-to-face marketing programs to be held in Charlotte, NC where you will be able to meet the heads of numerous firms and gain an insight into what is happening in the exhibition industry, meet exciting new vendors, and learn things to help you obtain a greater ROI.
The TSEA is headquartered in Chicago, Illinois. It has over 2,000 members. Its Board of Directors is made up of professional peers to ensure its members that it is tuned in to their needs and has the tradeshow knowledge to provide the best assistance needed. For more information on the TSEA you can visit their web site at http://www.tsea.org or contact them at: Trade Show Exhibitors Association, McCormick Place, 2301 South Lake Shore Drive, Suite 1005, Chicago, IL 60616. Telephone: (312) 842-8732. Fax: (312) 842-8744.
About the Author: Lawrence Reaves is involved in trade shows and follows
trade show events
and trends in
trade show displays
. When not attending events he blogs about trade shows and displays. To find a list of trade shows that Lawrence recommends visit: TradeShowScheduling.com .
Source:
isnare.com
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