Unlocking The Power Of Google Certification In Digital Marketing
The digital marketing realm is forever booming, changing, and evolving. Increasingly, businesses of all sizes recognize the need for a robust online presence to add value to their brands and to generate leads effectively. These digital marketing strategies, however, need to be backed by concrete knowledge. One of the most sought-after validations of that knowledge is Google Certification Digital Marketing.
The Google certification program, offered by Google Skillshop (formerly known as Google Academy for Ads) is a series of courses designed to help marketing professionals prove their proficiency in Google’s suite of advertising tools. It’s free, user-friendly and is recognized the world over.
So, let’s dig deeper and find out how Google Certification in Digital Marketing can revolutionize the way businesses perceive and utilize internet marketing.
Why Google Certification in Digital Marketing?
Google’s supremacy as a search engine is undeniable. Its array of advertising and search products such as Google Ads, Google Analytics, and YouTube marketing are widely used to diversify and strengthen marketing strategies. Therefore, possessing a certification that testifies to your command of Google’s tools gives you a competitive edge in the industry. Moreover, these certifications add value to your professional credibility.
Keeping the advantages one can yield from this certification in mind, it becomes crucial for anyone aspiring to command the digital spectrum to pursue it. Digital marketing agencies, freelancers, marketing students, or even seasoned professionals who want to validate their skills can greatly benefit from the Google certification in digital marketing.
Getting Google Certified in Digital Marketing
Google offers free online courses through Google Skillshop, covering every aspect of digital marketing. These include Google Ads certification, Google Analytics certification, and YouTube certification, to name a few. Each course is self-paced, and upon completion, you have to sit for an online examination. A passing score in these exams gets you the Google certification in Digital Marketing.
An important aspect to note is that these certifications are valid for only one year from the date of passing the exam. After that, one has to reappear for the exam to validate their skills and knowledge again.
The Impact Of Google Certification On Your Career
A Google certification can significantly impact your career path in digital marketing. An endorsement from Google adds value to your portfolio and helps in getting better job opportunities. If you are an independent consultant or freelancer, this certification can help you win over potential clients by making your credentials more trustworthy.
Key Takeaways
Google certification in digital marketing is more than just a validation of skill, it’s a testament to one’s dedication to staying abreast of the complex, ever-evolving landscape of online marketing. Companies looking for industry professionals tend to prioritize certified marketers over those who aren’t.
One such company that prioritizes certified professionals is Black Lion Digital. They understand the importance of Google certified professionals in crafting effective and efficient digital marketing strategies. So, if you’re looking to elevate your skills and career in digital marketing, consider getting Google certified.
In conclusion, Google’s certification in digital marketing has been sought after across the globe. By equipping yourself with it, you’re ensuring that you stay ahead of the game in the digital world.